After a disasterous 2008 left his company buried beneath a mountain of debt, Marc Ecko’s been forced to sell a controlling interest in his Ecko clothing company to a familiar player in the game … Iconix.

Iconix, who purchased Rocawear in 2007 and a 50% stake in Ed Hardy earlier this year, will reportedly hold a stake in Ecko’s entire portfolio of brands when the deal go through (Ecko Unlimited, Cut & Sew, Avirex, Zoo York and several others.)

One has to wonder what the company will look like once the deal goes through. Unlike the Rocawear and Ed Hardy deals, Ecko is being sold out of neccessity, not a desire to expand the business and brand. Because Iconix is stepping in to save Ecko from a potential bankruptcy it remains to be seen if Ecko will be able to negotiate a position within the newly structured company.

Shop for Ecko clothing here.

After a number of stops and re-starts it looks like ex Ruff Ryders rapper Eve is closing her Fetish clothing line down for good.

Several years ago issues with a manufacturer forced Eve to close the line, but she launched again in late 2008 with a more upscale line that she hoped would cater to a more mature audience.

Of course, 2008 also brought a nationwide recession which made it difficult to regain footing in a crowded space that has become dominated by brands like Baby Phat and Beyonce’s House of Dereon.

Fetish items have been heavily discounted and are going fast. Pick yours up today.

Sean John has had such success with their fragrances that it seems everyone is trying to get a piece of that pie. Last year, Rocawear launched a men’s cologne named 9IX, 50 Cent recently announced his own scent and now, well, Nelly is putting his hat in the ring with Apple Bottoms by Nelly.

The fragrance will be priced at $48 and will hit Macy’s shelves just in time for the holiday shopping season.

Click here for the latest Apple Bottoms clothing and jeans.