Free People Clothing
Free People Clothing company began as an individual clothing company in the 1970’s. When the second store opened, it became Urban Outfitters, which remains open and extremely popular today. While Free People Clothing company remained open, Urban Outfitters became the mostly widely known branch of the company. Free People clothing company remained open and widely distributing to retailers as a whole sale company.
By the early 2000’s, Free People Clothing Company had decided that it was time to revamp its image and begin designing clothes for women in their 20’s. Their target audience became young adult women who were adventurous, creative, and free spirited. They divided these into five specific categories, including bohemian, girly, tomboy, and beach-girl. Free People Clothing Company began to design clothing lines for each specific style of woman so that anyone could find a style she felt comfortable and confident wearing them.
Free People Clothing Company also continued to strive to make their clothing affordable for young women, while maintaining high quality.
One of the greatest advantages of the Free People Clothing Company is that the styles of clothing are both casual and fashionable. They can be worn for a day at the beach, a summer picnic, or even in a casual work place and fit in very appropriately. They also strive to make their clothing line fashionable and attractive at an affordable price, and design pieces as mix and match stand alones. In other words, each piece is designed with chic colors and patterns to be mixed and matched with clothing items in your wardrobe, or with other products from Free People Clothing Company. This makes them even more affordable because of their versatility – you don’t just buy an “outfit” that you can only wear the pieces together, you buy pieces that can be worn in so many different combinations that you can have much more variety with the outfits you wear.
The clothes are affordable, yet still maintain great style and high quality. Free People Clothing Company has operated primarily as a wholesaler for the last 40 years, so of course they are more affordable than department store prices. Up until 2005, the Free People Clothing lines could only be purchased through one of their three wholesale showrooms or through online venues (online shopping is almost always an affordable option!). Recently, Free People Clothing Company opened a fourth showroom in New Jersey. In 2005, they opened the first Free People Clothing Company Boutique – a retail outlet specifically for the Free People Clothing line for young women.
Although not as well know as Urban Outfitters, Free People Clothing Company has endured for almost 40 years as an affordable wholesale clothing company manufacturing high quality, unique, and versatile casual wear for independent, creative, and free spirited women who enjoy any variety of comfortable styles.