Obey Clothing
Obey Clothing was founded by Shepard Fairey. The brand began originally started as a design in 1989 out of the Rhode Island School Design. This brand has since turned into a worldwide art movement. The campaign slogan comes from the DIY movement which stands for DO It Yourself. It is a movement from the punk and skateboard subcultures which stresses self reliance and non-conformity. The brand has incorporated this underground movement and turned it into a marketing machine with a blend of pop culture and a political message. Obey Clothing is much more than a clothing brand, but a style that sends a message. The brand promotes self-sufficiency and departing from traditional norms.
The brand seeks to promote individuality and edge. The slogan “Obey” is more of a sarcastic message in poking fun at mainstream culture and its promotion of conformity over individuality. The slogan also takes aim at the propaganda machine which seeks to bend and warp the minds of the masses to suit a certain agenda.
Obey Clothing was founded in 2001 and masterfully blends this message in the clothing line. The clothing line became an extension of the DIY philosophy and counterculture message and the brand promotes art and political speech into the sensible fashion. Obey clothing draws inspiration from military clothing, worker attire and the art movement. The clothing is versatile and incorporates a wide variety of styles to suit both men and women.
The brand sends a unique message while creating a clothing style that will appeal to young men and women. This clothing brand will appeal to people who come from a wide range of backgrounds and beliefs. The brand takes a more deep and philosophical approach that is not seen in other brands. Rarely does a clothing line blend an important message with fashionable attire. The variety of clothing styles are enough to appeal to a young demographic. There are hats, beanies, pants, jackets and jewelry that are modern and stylish.
The prints and designs will appeal to anyone with hip sense of style. The graphics and prints are rooted in the art movement and will come to inspire the wearer while sending message. Obey Clothing will send a message to people while the wearer can remain fashionable. By no means is this a clothing line that follows what is trendy. The brand promotes individuality and draws inspiration from deeper aesthetics as opposed to following what is fashionable at the moment. This is truly a brand where the clothing conforms to the person’s individual style.
Other clothing lines dictate what trends that are fashionable and forces the aware to adopt what is fashionable and trendy. Obey Clothing seeks to change this mentality and make an impact within the fashion community by creating a unique style of clothing that appeals to young men and women. Obey Clothing is a brand that appeals to both genders and will appeal to a wide group of young people.
If looking for style and some flair then Obey is one of the few clothing lines that is unabashed about its personal convictions and freely displays a counterculture message in its style. The brand makes a unique mark in the fashion community and is not afraid to defy fashion elites.