Women’s Rocawear Clothing
In 1999, Rocawear clothing was founded by Shawn “Jay-Z” Carter as a subsidiary of his independent record label, Roc-A-Fella Records. Fellow musician and Roc-A-Fella Records founder, Kareem “Biggs” Burke and Jay-Z wore their version of urban wear onstage. The third record label founder Damon Dash took care of the business aspect and later musician Charlotte Ronson was hired as a clothing designer. In 2000, Rocawear clothing cleverly cracked the fashion market through the gaming industry. The line signed an contract with Midway Games to create virtual clothing for their character “Afro Thunder” and Macy’s retailers carried the real-life versions. Rocawear took the next logical step and provided clothing for the Lion’s Gate Entertainment film, “State Property.”
Rocawear clothing shrewdly hired style maven, Victoria Beckham to model it’s clothes and by 2002 opened an office in Amsterdam and huge showroom in New York. In 2003, it successfully launched designer Charlotte Ronson’s first line, C. Ronson. Rocawear was also being sold by the high end, United Kingdom retailer, Selfridges. Supermodel Naomi Campbell joined with Victoria Beckham and her husband David as celebrity endorsers of Rocawear. In 2004, Rocawear clothing expanded with the introduction of a high end jewelry line, Tiret. It also started selling jackets by designer Brandon Thomas. Rocawear even gained licensing rights to Pro-Keds and created Team Roc sportswear.
Rocawear clothing caters to a wide range of body types. Men’s, women’s, kids, plus-size and big & tall categories can all be found in the Rocawear line. As is delightfully common with today’s urban wear, military influences and graphic tees punctuate this clothing line. What sets it’s men’s wear apart is it’s casually spicy approach to traditional athletic wear. Somewhere between streamlined and relaxed fit, Rocawear’s take on the button-down shirt, hoodie, rugby and polo wear tones down the posh and turns up the color contrasts.
Colorful fitted jeans, track suits and graphic tees line the women’s racks of Rocawear clothing. Patterns of reminiscent of luxury designer bags adorn it’s handbag line, but their lurid graffiti inspired hues and symbols set them apart from those of the traditional design houses. There are maxi dresses and mini skirts all made with urban fashion trends in mind. Rocawear women’s wear even has 1970s and 1980s inspired jumpers and rompers. The girls and boys can also get in on more kid friendly patterns and versions of the hip wear for adults, thanks to smart thinking on the part of Rocawear’s design and marketing teams.
Rocawear clothing’s baby line features brightly colored, sharply made street wear for the tiny tots. This line doesn’t forget about the style of the diaper bag and other necessities for baby. Bibs, pacifiers and changing pads are even included. Though this line is largely casual, it’s quality keeps it flying off the shelves of worldwide high end retailers. The birth of hip hop was in the late 1970s and 1980s and the color contrasts and style nods found in Rocawear clothing reflect these roots. For authentic urban fashion with global appeal, consumers of varying ages and ethnicity turn to Rocawear. Keeping it fresh, real and on the fashion cusp, Rocawear continues to serve up street wear for all.